Starbucks Holiday Advertising 2025

Artist: Geoff McFetridge

Photography: Peden + Munk | Food Styling: Callie Meyer

Agency: Anomaly (Caitlin Slack, Matt Kalish, Victoria Trow, Chris Cole, Colee Whitacre, Erika Madison, Lizzy Acardi, Mariah Schneider, Lauren Kelley)

Starbucks Marketing VP: Michael Kotick | Starbucks Creative VP: Gary Jacobson | Starbucks Creative Director: Luis Marques | Group Manager, Advertising: Ashley Olsen | Manager, Advertising Strategy: Adele Poudrier | Sr. Manager, Advertising Production: Randi Roth | Manager, Advertising Production: Kate Zane

Full credits here

Drawn Together: A globally integrated holiday campaign launched across the U.S., U.K., Spain, France, Portugal, Turkey, Azerbaijan, and Latin America, spanning film, OOH, and digital channels. Centered around a hero :60 spot, the campaign brings to life Geoff McFetridge’s hand-drawn characters in a playful meet-cute set against the iconic red cup, celebrating the small, magical moments of connection over coffee.

As client-side Design Manager for Starbucks, I led creative oversight from concept through execution—ensuring the work authentically reflected the brand. I provided creative direction to maintain visual and narrative consistency, while upholding Starbucks standards across all touchpoints, including beverage accuracy, store representation, and brand expression. The campaign also extended beyond the film into OOH and digital advertising, creating a cohesive global presence during the holiday season.